▲ Alex Oswald
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Writing / Game analytics

Topic

Game analytics

Subtopics:a/b testingbayesianbiascalibrationcausal inferenceclusteringcohort analysiscohortscpicrmdata engineeringdbtdecaydemand estimationdose responseeconomyelasticityerror propagationexperimentationforecastingguardrailsinterferencelive opslive serviceltvmatchmakingmodel selectionmonetizationmonitoringprediction intervalspvpreplicationretentionrevenuesimulated datastatisticssutvasynthetic datauncertaintyuser acquisitionvalidation
Series

Cohort LTV Forecasting

Spend to CPI to installs to actives to spenders to revenue per user to LTV. Seven links, each with its own estimator, and a chain whose weakest point is not where anyone expects it.

forecastingcohort analysisltvuser acquisition
Series

A/B Testing in Games

A decade of running experiments on live games, reduced to seventeen rules anyone can apply, a worked case study for each way an experiment lies to you, and the module I built so the pipeline refuses to make the same mistakes twice.

a/b testingexperimentationcausal inferencelive service
April 15, 2026

Savepoint Analytics

I believe in the 80/20 rule — right up until the last 20% is the answer. What Savepoint is, why it exists, and the one idea it is organized around.

EmailLinkedInGitHubSavepoint Analytics
© 2026 Alex Oswald · Written on Vancouver Island.